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N°08Social Club · Brand Identity

The Mahj Clubs

A Phoenix mahjong club, branded to feel like an heirloom from the very first table.

The Mahj Clubs brand by Jadele

The Project

The Mahj Clubs brings people together over mahjong in Phoenix. The game is generations old, so the brand needed to feel timeless and collected, not trendy.

Jadele designed a full logo suite in a jade green, terracotta, and blush palette, then carried it onto starter kits, coasters, and stickers so every table setting feels like part of the club.

  • Brand Identity
  • Logo Suite
  • Color Palette
  • Starter Kits
  • Stickers
01Logo Suite
The Mahj Clubs primary logo
The Mahj Clubs submark
The Mahj Clubs alternate lockup
The Mahj Clubs wordmark
02Color Palette
01 / Primary
02 / Secondary
03 / Accent
04 / Neutral
05 / Depth
03In the World
The Mahj Clubs starter kit
The Mahj Clubs stickers
The Mahj Clubs brand in use
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