N°05Personal Brand · Rebrand · Merch
The Lethal Woman
A bold personal brand, sharpened into a distinct and commanding presence.
The Project
The Lethal Woman is a personal brand with a strong point of view, and it needed a look that could hold its own. The direction was sharp, confident, and impossible to mistake for anyone else.
Jadele built a full logo suite, from the primary mark and spade submark to the TLW monogram and horizontal wordmark, set in a red, oxblood, and black palette. The system then moved onto merch, including a sticker sheet and enlisted-style dog tags.
- Rebrand
- Logo Suite
- Color Palette
- Merch
01Logo Suite
02Color Palette
01 / Primary
02 / Secondary
03 / Accent
04 / Neutral
05 / Depth
03In the World
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