N°02Beauty · Brand Identity · Packaging
Pink Arie Beauty
A lash label in blush, maroon, and gold, carried from the logo suite onto every box.
The Project
Pink Arie Beauty is a lash brand that needed to look as polished on a shelf as it does on a client. The goal was a brand that felt feminine without feeling soft, and premium without feeling cold.
Jadele built the identity from the logo suite out: a primary mark, submark, alternate lockup, and wordmark, set in a blush, maroon, and gold palette, then carried that system onto the packaging so every box reads as Pink Arie at a glance.
- Brand Identity
- Logo Suite
- Color Palette
- Packaging
01Logo Suite
02Color Palette
01 / Primary
02 / Secondary
03 / Accent
04 / Neutral
05 / Depth
03In the World
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