Wildflower Beauty Bar
season
timeline
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Project Scope
- Brand Identity - Created a cohesive, sultry brand identity that unified all three Arizona locations and replaced the inconsistent DIY logo.
- Web Design - Built a comprehensive website with strategic copy that answers all client questions about services, memberships, and spa advantages.
- Inclusive Messaging - Developed brand messaging that intentionally welcomes clients of all races, body types, colors, and genders.
- Mood Transformation - Pivoted from light, airy feminine branding to a more sophisticated, moody aesthetic that stands out in the market.
- Tangible Assets - Designed physical materials including spa menus, regimen cards, and vinyl decals that bring the digital experience into clients' hands.
Project Description
Wildflower Beauty Bar came to me with three Arizona locations but an inconsistent brand presence—their DIY logo varied across locations, creating confusion. We started by getting crystal clear on their mission: to be the most inclusive spa in their market, welcoming clients of all races, body types, colors, and genders who need solutions for skin concerns. Together, we moved away from the expected light, airy spa branding and embraced something more sultry and moody that truly captured their distinctive approach. Working with professionally shot photography by Amanda Riley photo, we were able to craft a website that not only looked incredible but spoke directly to their clients—answering every question about services, memberships, and what makes Wildflower the superior choice. The transformation continued into physical spaces with beautifully designed spa menus, regimen cards, and vinyl decals that created a seamless experience from digital to in-person interactions. This project wasn't just about visual design... it was about creating a cohesive brand experience that empowers Wildflower Beauty Bar to confidently welcome everyone through their doors.
