Wildflower Beauty Bar

season

Spring 2025

timeline

6 weeks

service

Brand Strategy

Project Scope:

  • Brand Identity - Cohesive brand identity system unifying three Arizona locations with consistent visual standards
  • Web Design - Comprehensive website development with strategic content addressing services, memberships, and spa information
  • Inclusive Messaging - Brand messaging framework designed to welcome clients of diverse backgrounds and identities
  • Mood Transformation - Aesthetic pivot from light, airy feminine branding to sophisticated, moody design approach
  • Tangible Assets - Physical marketing materials including spa menus, regimen cards, and vinyl decals for location branding

Brand mockups
Logo with Ink Stamp effect
Poster Mockup ideas for 3 locations
Shopping Bags
Service Menu

Project Description:

Wildflower Beauty Bar required comprehensive brand unification across their three Arizona locations, replacing inconsistent DIY branding with a professional, cohesive identity system. We developed a complete brand strategy focused on inclusive messaging and distinctive market positioning through sophisticated, moody aesthetic choices.

Our work included creating a unified visual identity system, developing comprehensive website content that addresses client questions about services and memberships, and designing physical marketing materials for seamless brand experience across digital and in-person touchpoints. We collaborated with professional photography by Amanda Riley Photo to ensure high-quality visual content throughout the brand implementation.

What We Delivered:

  • Complete brand identity system with unified visual standards across three locations
  • Professional logo design replacing inconsistent DIY versions
  • Comprehensive website development with strategic content architecture
  • Inclusive brand messaging framework and communication guidelines
  • Sophisticated, moody aesthetic design system and visual guidelines
  • Physical marketing materials: spa menus, regimen cards, and vinyl decals
  • Brand implementation guidelines for consistent multi-location application
  • Website content addressing services, memberships, and spa positioning
  • Collaborative photography direction for brand-aligned visual content

Individual results may vary based on implementation and market factors.

The Clients POV

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Wildflower Beauty Bar