Wildflower Beauty Bar
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Project Scope:
- Brand Identity - Cohesive brand identity system unifying three Arizona locations with consistent visual standards
- Web Design - Comprehensive website development with strategic content addressing services, memberships, and spa information
- Inclusive Messaging - Brand messaging framework designed to welcome clients of diverse backgrounds and identities
- Mood Transformation - Aesthetic pivot from light, airy feminine branding to sophisticated, moody design approach
- Tangible Assets - Physical marketing materials including spa menus, regimen cards, and vinyl decals for location branding
Project Description:
Wildflower Beauty Bar required comprehensive brand unification across their three Arizona locations, replacing inconsistent DIY branding with a professional, cohesive identity system. We developed a complete brand strategy focused on inclusive messaging and distinctive market positioning through sophisticated, moody aesthetic choices.
Our work included creating a unified visual identity system, developing comprehensive website content that addresses client questions about services and memberships, and designing physical marketing materials for seamless brand experience across digital and in-person touchpoints. We collaborated with professional photography by Amanda Riley Photo to ensure high-quality visual content throughout the brand implementation.
What We Delivered:
- Complete brand identity system with unified visual standards across three locations
- Professional logo design replacing inconsistent DIY versions
- Comprehensive website development with strategic content architecture
- Inclusive brand messaging framework and communication guidelines
- Sophisticated, moody aesthetic design system and visual guidelines
- Physical marketing materials: spa menus, regimen cards, and vinyl decals
- Brand implementation guidelines for consistent multi-location application
- Website content addressing services, memberships, and spa positioning
- Collaborative photography direction for brand-aligned visual content
Individual results may vary based on implementation and market factors.
