Wild Sol Project Emails
season
timeline
service
Project Scope
Email Strategy & Automation - Five complete automated workflows that turned casual browsers into loyal customers who actually open emails.
Messaging & Tone Development - Personal, conversational copy that spoke directly to the "full closet, nothing to wear" struggle while hyping up those statement piece moments.
Customer Journey Mapping - Strategic touchpoints that brought ideal customers back to discover new drops and fall in love with pieces their future self would thank them for.
Workflow Architecture - Welcome series, review requests, review follow-ups, customer winback, checkout abandonment, and browse abandonment sequences that actually convert.
Brand Voice Integration - Seamlessly wove existing brand personality into email marketing that felt like getting texts from your most stylish friend.
.jpg)
Project Description
This online boutique client came to me after we'd already worked together on branding, website design, and graphics (our fourth collaboration!), but her email game needed that same elevated energy. She had this incredible collection of statement pieces perfect for girls' nights and pool parties, but her email marketing wasn't capturing the excitement of finding that perfect outfit.
We completely reconstructed her email ecosystem with five strategic workflows that address her ideal customer's biggest pain point - having a closet full of clothes but nothing that makes them feel amazing. The messaging strategy centered around "your future self will thank you now" vibes, creating that perfect mix of aspiration and urgency without feeling pushy. Each workflow was designed to strategically guide customers back to the website to check for new arrivals and rediscover pieces they'd been eyeing. Working with a client through multiple brand touchpoints allowed us to create an email experience that feels authentically connected to her visual identity and brand voice.
