Meg Williamson Production

Project Scope

  • Rebrand Strategy - Transitioned the brand from wedding and lifestyle photography to a full production studio specializing in architectural interiors. Updated the logo to reflect a more professional, production-focused identity.
  • Logo Redesign - Replaced the previous dainty script logo with a bold, modern design to attract her new target audience in the architecture and interiors industry.
  • Website Restructure - Completely redesigned the website to align with the new brand direction, strategically attracting her new ideal clients with a focus on features and partners.
  • Mockups Creation - Developed comprehensive mockups to showcase her new services, industry partnerships, and website functionality.

brand elements

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season

Summer 2024

timeline

6 weeks

service

Brand Strategy

For Meg Williamson Productions, the project was centered around a brand pivot, as the client transitioned from wedding and lifestyle photography to a production studio focused on architectural interiors. We began by updating her brand identity, replacing her previous dainty script logo with a bold, professional design that better resonated with her new audience. Following the rebrand, we restructured her website to strategically attract her ideal clients within the architecture and interiors industry. To bring the vision to life, we created detailed mockups showcasing her features and key partnerships, helping her see the full potential of her new brand.