Jules

Continued our partnership with the client to manifest their newly refined brand into the digital landscape, focusing on content creation. The mission was to not only showcase the brand's visual evolution through creative direction and photography but also to strategically leverage these assets across social platforms. By developing a detailed shot list and implementing a curated posting strategy, we aimed to engage the client's audience with visually compelling content and innovative mockups, thus enhancing the brand's online presence and resonance with its target demographic.

Project Scope

  • Creative Direction and Brand Photoshoot: Orchestrated a brand photoshoot, crafting a shot list that captures the essence of the client’s brand, ensuring each photograph reflects the professionalism and dynamism of their new identity.
  • Social Media Strategy: Formulated a strategic approach to social media content, prioritizing engagement and brand consistency. Our strategy was tailored to showcase the new brand identity and to foster a connection with the audience.
  • Mockup Creation: Designed and developed brand-aligned mockups for use across social platforms, providing a visually attractive and cohesive look that enhances the brand’s storytelling.
  • Content Calendar and Posting Strategy: Devised a comprehensive content calendar and posting strategy to ensure a consistent and impactful brand presence online, leveraging the power of social media to engage and expand the client's audience.
  • Engagement and Brand Awareness: Focused on driving engagement and increasing brand awareness through thoughtfully curated content and strategic social media practices, aiming to position the client as a leader in their industry.
  • Long-Term Content Vision: Established a long-term vision for content creation that aligns with the brand’s evolving goals, ensuring flexibility and relevance in the rapidly changing digital landscape.

season

Winter 2024

timeline

2 weeks

service

Content Creation

brand mockups