Hydrology Water Store
![](https://cdn.prod.website-files.com/65c658eeae36de662a863818/65c78f2b5d8fbef43855d466_Branding.png)
![](https://cdn.prod.website-files.com/65c658eeae36de662a863818/6629737e803a5ae870e9147a_HWS%20Business%20cards.jpg)
Project Scope
- Brand Identity Development: Creation of a vintage crest in timeless black and white, establishing a luxurious and classic brand image.
- Mascot Design: Introduction of "Sprinks," a fun and charismatic water drop icon mascot, designed to connect with customers and enhance the brand’s engaging personality.
- Business Cards and Apparel: Design and production of business cards, t-shirts, and hats featuring the brand’s logo and mascot, for use by staff and promotional purposes.
- Delivery Truck Wrap Design: Custom design of a delivery truck wrap that showcases the Hydrology brand, ensuring visibility and brand recognition throughout the community.
- E-commerce Platform: Development of an online ordering system that allows customers to customize and order their water products for home delivery, emphasizing convenience and luxury.
season
Winter 2024
timeline
4 weeks
service
Brand Strategy
brand elements
![](https://cdn.prod.website-files.com/65c658eeae36de662a863818/662973821592215be5e562e6_HWS%20stickers.jpg)
![](https://cdn.prod.website-files.com/65c658eeae36de662a863818/6629738689c9de1c433c2950_HWS%20gallon.jpg)
![](https://cdn.prod.website-files.com/65c658eeae36de662a863818/6629738ea31f842bc1c19f99_HWS%20delivery.jpg)
Hydrology Water Store, based in Mesa, AZ, breaks ground on their first brick-and-mortar location designed to redefine the water and ice retail experience. Targeting a high-end market, Hydrology combines luxury with convenience, offering customers the option to order their custom water online with direct home delivery. The brand identity is encapsulated by a vintage crest in classic black and white, complemented by a playful water drop mascot named "Sprinks," embodying the brand’s fun and engaging personality. This unique branding is carried across various marketing materials to ensure a cohesive and immersive brand experience.