Hydrology Water Store

season

Winter 2024

timeline

4 weeks

service

Brand Strategy

Project Scope:

  • Brand Identity - Timeless black and white crest design for water delivery service
  • Brand Mascot - Custom mascot character "Sprinks" development and design
  • Marketing Materials - Business cards and branded apparel design
  • Vehicle Design - Truck wrap design and branding application
  • Online Platform - Ordering system design and user experience planning

Project Graphics

New Website Design
Sticker Design for E-commerce store
Icon Logo
Custom Water Jug Design
Vehicle Wrap

Project Description:

Hydrology wanted to elevate their water delivery service through comprehensive brand development. We designed a sophisticated vintage-style crest paired with a custom mascot character, Sprinks, to balance luxury appeal with approachable personality.

Our design work extended across multiple touchpoints including professional marketing materials, team apparel, and vehicle wrapping. We also provided design and user experience planning for their online ordering platform to create a cohesive brand experience across all customer interactions.

What We Delivered:

  • Complete brand identity system with vintage crest design
  • Custom mascot character "Sprinks" with usage guidelines
  • Business card design and print specifications
  • Branded apparel concepts and design files
  • Truck wrap design and vehicle branding package
  • Online platform design mockups and user flow
  • Brand style guide and implementation standards
  • Marketing material templates and brand assets

Individual results may vary based on implementation and market factors.

The Clients POV

"We would recommend Jennifer a million times!"

We have had the pleasure of working with Jennifer for the past few months and every single part of it has been absolutely wonderful. She is so knowledgeable and personable! The questions and information she asks for us to complete in the beginning of the process is so important and you can see that as the process goes on. She puts so much work into the process that you feel like you are her only client! She is available almost anytime you need her! We couldn’t have asked for a better person to help create our logo, mascot, website and overall brand! We would recommend Jennifer a million times! You are real blessed if you are given the chance to work with her!

⭐⭐⭐⭐⭐

Kristin Stillman

Hydrology Water Store