Garden Brook Realty
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Project Scope:
- Brand Design - Elevating their logos while honoring the history of the business
- Website Development - Modern, family-focused website design for multi-generational real estate firm
- Service Pages - Dedicated pages for residential sales, property management, and 1031 exchange services
- MLS Integration - Live property search functionality with filtering and saved search capabilities
- Owner & Tenant Portals - Secure login access for property management clients
- Content Strategy - Brand positioning for generational transition and millennial/Gen Z appeal
- Team Photography - Professional content day capturing mother-daughter team and company culture
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Project Description:
Garden Brook Realty came to us at a pivotal moment – a thriving family business transitioning from mother to daughters needed a digital presence that would honor their generational expertise while connecting with today's buyers. Their existing website checked functional boxes but failed to showcase the personal relationships and hands-on service that set them apart in the Northern Arizona market.
We developed a comprehensive brand strategy that balances decades of trusted expertise with approachable, fresh energy designed to resonate with millennial and Gen Z homebuyers. Through strategic content planning and a professional photography session, we captured the authentic family dynamic that makes Garden Brook unique in their market.
Our development work emphasized their three core services with dedicated landing pages optimized for distinct client journeys. After analyzing their business model, we strategically elevated their 1031 Exchange services – a significant revenue driver that had been underrepresented on their previous site. The MLS integration transforms their website into a 24/7 lead generation tool, while property management portals streamline client services for both owners and tenants.
What We Delivered:
- Custom website development with warm, community-focused design aesthetic
- Comprehensive service pages for residential sales, property management, and 1031 exchanges
- MLS property search integration with advanced filtering, saved searches, and listing alerts
- Owner portal for property management clients with financial reporting access
- Tenant portal with rent payment, maintenance requests, and lease management
- Strategic homepage architecture featuring family story and team visibility
- Featured listings showcase and property search tools
- Blog and resources section with mortgage calculators and buyer/seller guides
- Affiliate partners and local professionals directory page
- Contact system with agent direct-dial information and office details
- Mobile-responsive design optimized for property browsing on-the-go
- SEO optimization targeting Northern and Central Arizona real estate keywords
- Team photography and professional headshots for all agents
- Lead capture forms integrated throughout buyer and seller journeys
- Property management lead qualification system
Individual results may vary based on implementation and market factors.
"She helped us rebrand our family business and build a new website!"
"Jenn has been wonderful to work with. She helped us rebrand our family business and build a new website. We also did a brand photoshoot with her to use for the website and for marketing materials. We will definitely be doing another photo shoot with her in the future!"
