Project Description:

‍Evolve with Jessi came to us during a significant business evolution – a personal trainer with deep trauma-informed training was ready to step fully into her calling as a transformation coach specializing in nervous system healing and soul-deep change. Her existing presence wasn't communicating the depth of her work or attracting clients ready for the profound inner healing she facilitates.

We developed a comprehensive digital strategy that positions Jessi as a trusted guide for women who've tried every fitness program and diet but keep finding themselves stuck in the same cycles. Through carefully crafted messaging, we honored her fitness expertise while elevating her true differentiator: trauma-informed coaching that addresses what's beneath behavioral patterns, not just the symptoms.

We created a journey that meets visitors exactly where they are – whether they're seeking foundational movement support or ready for deep transformation work. After understanding her business vision, we strategically positioned the Rooted in Worth Program as her signature offering, creating a dedicated sales page that communicates the sacred, soul-level nature of this 90-day experience. The page architecture emphasizes safety, worthiness, and transformation from the inside out – language that resonates deeply with her ideal client while differentiating her from traditional fitness coaches.

What We Delivered:

• Custom website development with warm, nurturing design aesthetic that feels like an "internet hug"
• Strategic homepage with somatic invitation (hand-on-heart moment) and clear positioning statement
• Comprehensive About page featuring Jessi's personal transformation story and trauma-informed philosophy
• Work With Me service hub showcasing three distinct pathways: Aligned Body Reset, Rooted in Worth, and Psychedelic Integration Coaching
• Dedicated Rooted in Worth sales page with detailed program breakdown, investment details, waitlist capture, and qualifying copy
• Contact page with discovery call scheduling, community links, and FAQ section
• Facebook community integration with email-required access for intentional space curation
• Mobile-responsive design optimized for reading transformation-focused long-form content
• SEO optimization targeting trauma-informed coaching, inner healing, and transformation keywords
• Strategic positioning moving away from surface-level fitness results toward holistic wellness transformation
• Copy architecture emphasizing safety, compassion, and nervous system regulation
• Clear differentiation from traditional fitness coaching through trauma-informed language and philosophy

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